www.lexpert.ca/usguide | LEXPERT • June 2018 | 11
Pritchard, Brenda L., Gowling WLG Toronto - (416) 862-5716 - brenda.pritchard@gowlingwlg.com
Brenda Pritchard is Gowling WLG's Food & Beverages Group Co-Leader, in Canada, with 30+ years' ex-
perience practicing exclusively in advertising and marketing law. Brenda's practice includes: advertising copy
review; coupon, premium and contest promotions; social media and privacy advice; negotiation of music/tal-
ent/artistic rights for use in production; merchandising and publishing contracts and negotiation; Advertis-
ing Standards Canada hearings and defending against misleading advertising charges. She is a prolific writer
and speaker on advertising law, current co-Vice Chair of the IBA's North American Forum, and member
of the ABA, CCTFA and AdLaw International. She is a Committee member for Women United. In 2017,
Brenda was named a winner at the Lexpert Zenith Awards – Celebrating Women in Law. In 2018 she was
one of only 13 women globally to receive 3 or more Acritas Stars.
Lexpert Ranking: MFR
Vogt, E. Susan, Gowling WLG Toronto - (416) 862-5439 - susan.vogt@gowlingwlg.com
Susan Vogt has been a partner at Gowling WLG since 1994. She practices exclusively in the area of intel-
lectual property law with a focus on advertising and marketing law and trademark prosecution. Susan is
co-author of the text Advertising and Marketing Law in Canada, first published in 2004 by LexisNexis and
now in its 5th edition (2015). In addition to being named by e Canadian Legal Lexpert® Directory as one
of Canada's leading Advertising Law practitioners for several years, she has been ranked in e Lexpert®/
American Lawyer Guide to the Leading 500 Lawyers in Canada (2013) and in Chambers Canada since
its launch in 2015. She has also been recognized by e Best Lawyers in Canada since its 2006 debut.
Susan is fluent in both English and French. Her advertising law practice involves national and international
manufacturing companies and advertising agencies with an emphasis on the automotive, packaged goods
and pharmaceutical sectors.
Lexpert Ranking: MFR
Adler, Joseph Y., Hoffer Adler LLP Toronto - (416) 977-3444 - jadler@hofferadler.com
Joseph Adler is a senior corporate and commercial lawyer who assists clients in all matters related to their
operations and transactions in Canada and a Registered Trademark Agent. His particular emphasis is in
franchising and distribution, intellectual property law and cross-border trade. Joseph serves as legal counsel
for Canadian and US (and other foreign) franchisors doing business in Canada and Canadian franchisors
doing business in the US and abroad. His firm has represented over 425 franchise systems, including franchi-
sors, franchisees (unit, multi-unit and master) and franchise associations and also acts as commercial and
litigation counsel to its franchise clients. Joseph has published and has been quoted in numerous articles and
has spoken on various franchising topics at venues organized by the Canadian Franchise Association (CFA),
the Ontario Bar Association (OBA), the ABA Forum on Franchising (ABA) and the International
Franchise Association (IFA).
Lexpert Ranking: MFR
Clifford, John F., McMillan LLP Toronto - (416) 865-7134 - john.clifford@mcmillan.ca
John's practice is focused on private company mergers & acquisitions transactions and complex commercial
matters and reorganizations. He has extensive experience advising a diverse range of clients on domestic
and cross-border matters across many industries, and he is recognized internationally for his expertise and
experience. John is a long-time active member of the ABA M&A Committee. He was the inaugural Chair
of a working group of Canadian M&A deal lawyers that studies and develops reports for the ABA's M&A
Committee on trends in deal terms used in Canadian private company acquisitions, and was Chair of that
working group for seven years. Currently, he is Co-Chair of a Task Force that is updating the ABA's model
asset purchase agreement. In 2017, John was named to the prestigious global list of OUTstanding Leading
LGBT+ Executives, as presented by the Financial Times, in recognition of his business achievements and
impact on LGBT inclusion within McMillan and externally. Previously he received a Lexpert Zenith
Award and an Out On Bay Street "Leaders To Be Proud Of " Award.
Lexpert Ranking: RR
