Lexpert Magazine

July/August 2017

Lexpert magazine features articles and columns on developments in legal practice management, deals and lawsuits of interest in Canada, the law and business issues of interest to legal professionals and businesses that purchase legal services.

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LEXPERT MAGAZINE | JULY/AUGUST 2017 53 e question of when, or whether, to con- sider a practice niche is highly debated among junior lawyers. Are associates, ar- ticles or even summer students more mar- ketable if they have at least some focus in a particular area of law? Or would they be more sought aer as generalists? Craig Kinsman suggests, even if you have the desire for a specialty, "be patient in your dream. Starting as a generalist makes for a better long-term specialist." at's one of the prime reasons why Bennett Jones LLP mandates a rotation system for articling students, says Kinsman, Director of Professional Development and Student Programs (Alberta). By seeing how different lawyers in di- verse practice areas interact with their cli- ents, students gain a broad exposure to the law, as well as client relationship skills. Of- ten, Kinsman says, students come into the law firm with a relatively clear sense of what their interests are. But it's not uncommon at all for students, "aer three rotations, to say, 'I had no idea of the real day-to-day practice of doing X versus Y law. I really en- joy this work.'" See Through a Different Lens For Cynthia Brunet, the question of how to focus her practice resolved itself early on. Ideally, she feels articling students and associates should explore multiple practice areas. However, directly upon completion of her articles Brunet was offered a position within the same firm, the bulk of the work SPECIALIST OR GENERALIST? "Be patient in your dream. Starting as a generalist makes for a better long-term specialist." - Craig Kinsman, Bennett Jones LLP Is it better early on to be capable in multiple fields or masterful in only one? By Bev Cline valuable things we do here. Our articling students generally get involved in droves." Blake, Cassels & Graydon LLP has also taken a proactive approach through its "pipeline initiative," says Kari Abrams, the firm's Director of Associate and Student Programs. e program, which is also done in partnership with University of Toronto and Osgoode Hall law schools, features panel discussions and question-and-answer sessions with lawyers and alumni from Blakes. She says the goal is to provide the undergraduate population, especially from minority communities, with information that actually encourages them to go to law school, with the aim of increasing the pipe- line of minority students actually pursuing business-law careers. So far Blakes has done just one panel with each of the two law schools, but there were more than 100 students attending each of them. e students seemed most interested in hearing the panelists' stories about why they chose law, says Abrams, "because many had never really thought of law — particularly business law — as a career path." Meeting someone like Poonam Puri, a professor at Osgoode who is a former asso- ciate dean and co-director of the Hennick Centre for Business and Law, is important. "She told her personal story. She said [there was a time] she didn't know if she could do it — she hadn't seen someone else in her family have a successful career in law — that it was a leap of faith for her to do it. Just hearing how she didn't think it was ob- tainable and seeing the success she attained in her career and how happy she is she did it, how much she enjoyed it, is a motivating factor to other people in the audience." Abrams says when she speaks to stu- dents, especially from minority commun- ities, they oen express a fear that they don't know anyone in the profession, that they're not sure if they can do it, so they don't know if they should bother trying. Asked whether they express concern that they may end up being marginalized in- side a corporate law firm, she says the topic doesn't come up. With diversity and inclusion so high on the agenda for so many firms, there may be a good reason for that. in regulatory financial services. "is was a very, very specific field of law, primarily banking and insurance," she recalls. "It was an offer I couldn't refuse, and I thought, 'I might fall in love with the field.'" Brunet, an associate with Langlois Law- yers, LLP in Montréal, says if an opportuni- ty in a specific area comes up, give yourself enough time to try it out — also, see where it may lead. As such, today, Brunet not only focuses on compliance and regulatory fi- nancial services, but has added litigation. "I like to help businesses with their compli- ance needs, but also, if ever they have liti- gation needs from a regulatory standpoint, then I can be of assistance," she says. Joseph Adler, a partner at Hoffer Adler LLP, a franchise law boutique in Toronto, believes lawyers "are stronger advocates for clients if they can see issues through more than their own lens." Adler's personal prac- tice is primarily franchising, but "when I'm draing a contract, I consult our litigators, as they bring a different perspective." As a result, Hoffer Adler's younger lawyers gain expertise in the firm's franchising, litiga- tion and IP departments. Further, from a career development point of view, Adler suggests casting the net a little wider, rather than looking for a spe- cific niche early in your career. "Otherwise, you could be pigeonholing yourself into a very restricted area and may not get a job in that area of interest. Or you might realize the area doesn't align with your expecta- tions, and where do you go from there?" STUDENT RECRUITMENT SPECIAL PHOTO: SHUTTERSTOCK

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