6
lacible | Mai 2021
C H A I R ' S M E S S A G E
Being in step with the times means keeping up, and the pandemic
has certainly obliged us to get in step with the times! We have all,
to varying degrees, embarked on the digital shift that has changed
our ways of doing, being and working. The last year has ushered
in nothing less than a top-speed client experience overhaul. And it
appears that some of these changes are here to stay!
Organizations also have to be in step with the times. The IQPF has always
kept this in mind, and for that reason, this year, our Board has identified
competencies we need to rely on to stay in step going forward.
The Board development committee has been set up specifically
for this purpose. It is in charge of defining and updating the
competencies required for all our Board members. Thanks to the
committee's efforts, the IQPF has already made changes to the
electoral process, which will help encourage a broader diversity of
people to put their names forward. Hats off to the committee! We
are very proud of this great team accomplishment.
The election is underway, and you have until June 1 to vote. I encour-
age everyone to do so and to pay special attention to the diverse
competencies of the nominees. The results will be released at the
annual general assembly, which will take place online, on June 15 at
5 p.m.
Independent Investors and Availability Bias
There are more and more independent investors. Besides being
curious, they are also at ease with technological interfaces, and they
trust tech businesses. They are sensitive to offers they receive based
on their status ("gamification"), their past choices and the choices
of their peers (virtual shopping assistants). Many of these solutions
are appealing to people who want to learn more about investing.
But it's easy to imagine investors who think they know everything
because they read a few articles somewhere or another. Availability
bias refers to this kind of scenario. The capacity to recognize people's
biases draws on behavioural studies in economic decision-making
situations. The IQPF recognizes the importance of behavioural
finance and for several years has been working to help spread the
word about its merits.
BEING IN STEP WITH
THE TIMES
