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C H A I R ' S M E S S A G E
This fall, the IQPF is launching more campaigns to spread the word
about financial planners and financial planning!
Financial Planning Week 2019
The 2019 edition, which runs from November 17 to 23, is our 11
th
annual
promotional campaign. Under the "It's not just luck" theme, it will
convey the message that making one's projects happen isn't just a
question of luck... It takes efforts, compromises, foresight and good
financial planning! We will invite the public to go to Planifiez.org and tell
us where they're at in carrying out one of their projects. By doing so,
visitors will be able to enter a contest to win one of five $1,000 TFSAs.
The campaign will run in our newsletters and social media, as well as on
television and on the Radio-Canada web platforms. Feel free to share
the campaign in your own networks!
Every year for Financial Planning Week, our public website, Planifiez.
org, undergoes a makeover to reflect the current campaign. This year,
we're pushing a bit further: we're overhauling the entire site, which will
be ready just in time for the FPW campaign. You will see new, in-depth
content, a site adapted to all platforms, links to our social media and
more. Stay tuned!
Pan-Canadian Campaign
As it does every year, our partner FP Canada is holding its FPW at the
same time as ours, which means it is the financial planning week all
across Canada. FP Canada will hold several activities for the occasion,
and through our partnership, our affiliates can take part in the activities
in Toronto and enjoy the same prices as FP Canada members. The
details can be found on their website.
Family Affairs
The IQPF has joined forces with Urbania in a campaign that targets
primarily thirty-somethings. As you read these lines, the first part of the
campaign is already online: a vox pop-style video in which three women
from the same family get together to talk about money. In addition to
the video, three articles will be released in October and November in
Urbania's new project, quatre95.
LET'S GET PEOPLE
TALKING ABOUT US!
