4 LEXPERT
|
2019
|
WWW.LEXPERT.CA
PHOTO:
SHUTTERSTOCK
OIL & GAS
COMPANIES
IN THIS
SPACE ARE
NEEDING TO
LEAN IN, WITH
CREATIVE
RESULTS
By Julius
Melnitzer
nnovation and oil and gas aren't exactly an
intuitive association for Canadians. To the
untrained eye, for example, oil wells appear
to have changed little since the first well was
commercialized in Canada about 150 years
ago. And images of the oil sands are forever
bleak, anything other than evocative of the no-
tion of creativity.
But those who know the industry know better.
Indeed, oil and gas companies and service provid-
ers were forerunners in the adoption of digital
technology as far back as the 1970s. And today,
artificial intelligence and big data are playing sig-
nificant roles in the industry's evolution.
I
Innovation
in Oil & Gas
